Problem
New York City is full of haunted houses, but most follow the same formula: dark hallways, jump scares, and no real personality. When Madhouse on Mulberry set out to open in the heart of Little Italy, the challenge was to create something truly original and immersive. This 21+ haunted maze tied into the neighborhood’s history and offered something new to adult audiences. The goal was to make fear fun, social, and unforgettable, a “boozy haunted house” experience worth sharing long after the screams stopped.
Hasibul Islam = Creative Director + Environmental Designer + Painter + Experience Strategist
Solution
We helped bring Madhouse on Mulberry to life as NYC’s first boozy haunted house, a 5,000-square-foot maze that combined live actors, original props, and a wild story set inside an abandoned asylum. My job was to make the experience feel as real and detailed as possible. I hand-painted new layers onto the animatronics that came from the factory, added texture and grime to the sets, and designed a mural at the exit that became a popular photo spot for guests and influencers.
We had coverage from Telemundo, New York Live, local vloggers, and livestreamers, and it quickly turned into one of the most talked-about Halloween experiences in the city. Madhouse on Mulberry became proof that fear, fun, and creativity can all live in the same space, and the founders are already planning to bring it back for 2026.